For Hubel, a behavior-focused research company, I designed a logo that balances data-driven precision with unpredictable human behavior. The main word “HUBEL” appears in a bold, uppercase typeface, while a single handwritten “h” weaves through the letters—symbolizing the creative, flexible nature of human behavior. This intertwining design underscores the fusion of hard data and nuanced insight at the heart of Hubel’s work.