Lengva is a brand created by cosmetologist Eginta Lisauskienė. Together, we built her brand identity from the ground up, starting with a logo in which the first two letters—styled in a different font—symbolize the creator’s initials. The name “Lengva” means “easy” in Lithuanian, and we aimed to capture that sense of ease throughout the entire identity. Our primary goal was to establish a consistent, aesthetically pleasing social media presence.