In 2023, when AI was still new and widely unexplored, marketing agencies looked for ways to integrate it into their workflow—while clients were eager to experiment. Our team proposed an innovative approach: instead of traditional illustrations, we used AI-generated images to create a full-year calendar for SB Lizingas.

Using MidJourney, I crafted detailed prompts to generate 13 unique images—one for each month plus a cover—featuring Mr. Solution, the brand’s mascot, in various themed settings. I was responsible for writing prompts, curating and refining the AI-generated visuals, and designing the final calendar layout. And, of course, in the end, I still had to put it all together the old-fashioned way.